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What Technical SEO?

What Is Technical SEO? A Guide To understanding Technical SEO

Technical SEO, which stands for Technical Search Engine Optimization, refers to optimizing a website’s technical aspects to improve its visibility and ranking in search engines like Google, Bing, or Yahoo. Unlike on-page and off-page SEO, which focus on content and backlinks, technical SEO deals with a website’s underlying infrastructure and technical elements to make it more appealing to search engines.

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Some key components of technical SEO include website speed, mobile-friendliness, crawlability, website architecture, URL structure, SSL/HTTPS, canonicalization, structured data markup, XML sitemaps, fixing duplicate content issues and more.

Now you know what technical SEO is about, but how do you do it? This is how you can optimize your technical SEO;

Website speed & Mobile Responsive

Website speed is crucial as slow-loading pages can negatively impact search rankings and user experience. Optimizing images, using content delivery networks, and minifying code can help improve website speed.

With the increasing use of mobile devices for web browsing, having a mobile-friendly or responsive design is essential. Google gives preference to mobile-friendly websites in its search rankings.

Crawlability - Create an SEO Friendly Site Structure

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Search engines use web crawlers or bots to navigate and index websites, so ensuring your website is easily crawlable is essential for SEO. This includes creating a clear site structure, using an XML sitemap, and providing no issues with robots.txt files that might block crawlers from accessing important content.

A well-structured website with logical navigation and a clear hierarchy makes it easier for users and search engines to understand the content and how it’s organized. This can improve the user experience and search engine rankings.

Safety and Friendly URLs

Creating clean and user-friendly URLs that include relevant keywords can positively impact SEO. Avoiding long, complex URLs with unnecessary parameters is recommended. An example of a user-friendly URL is https://webgigg.com/services-2/local-seo/

Using SSL encryption and HTTPS not only ensures security but also improves SEO. Google has stated that it uses HTTPS as a ranking signal, and secure websites are more trusted by users.

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Structured Data Markup

Adding structured data markup, often in the form of Schema.org markup, to your content can provide search engines with additional information about your website’s content, leading to enhanced search results, such as rich snippets or knowledge graph information.

Avoid Duplicate Contents

Preventing duplicate content issues through proper canonicalization is important. Specifying the canonical URL helps search engines understand which version of a page to index, and this can prevent penalization of sites with duplicate content.

XML Sitemaps

Creating and submitting an XML sitemap to search engines helps them understand the structure and organization of your website, ensuring that they index your content accurately.

Regular Auditing

Regularly auditing your website for technical issues such as broken links, 404 errors, server errors, and other issues that might affect user experience and search engine rankings is essential.
Technical SEO is a critical foundation for any successful SEO strategy. By addressing these technical aspects, you can ensure that search engines can crawl and index your website effectively, resulting in improved visibility and rankings in search engine results pages (SERPs).

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