Scorpion Outdoors, a prominent outdoor gear retailer, sought to move their online store from the Shopify platform to WordPress WooCommerce. They desired increased control and flexibility to better meet their growing needs. Webgig Team, with its extensive expertise in website design, custom development, and marketing services, was the perfect partner for this transformation.
Transition from Shopify to WordPress WooCommerce: To provide Scorpion Outdoors with greater control and customization options.
Implement Advanced Features: Enhance the website with search functionality, geo-multi currency, custom search filters, and more.
Optimize for Conversions: Ensure the website is primed for higher conversion rates through custom checkout processes and A/B testing.
Advanced Search Functionality
We integrated a robust search feature allowing users to find products/information quickly and efficiently. This included custom search filters tailored to the unique needs of Scorpion Outdoors’ customers.
Geo-Multi Currency Support
To cater to an international customer base, since it is a Winnipeg website design we added geo-multi currency functionality. This automatically adjusts the currency based on the user’s location, providing a seamless shopping experience.
Pop-Out Cart and Custom Customer Dashboard
A user-friendly pop-out cart was designed for quick access to cart items without navigating away from the current page. Additionally, a custom customer dashboard was implemented to enhance the user experience by providing easy access to order history, account settings, and more.
MailChimp Integration
We integrated MailChimp to streamline email marketing efforts, allowing Scorpion Outdoors to engage with their customers effectively through targeted email campaigns.
Auto Tax Calculations
To simplify the checkout process, we implemented automatic tax calculations, ensuring customers see accurate pricing based on their location.
Google Map API Integration
A custom dealership map filter using the Google Map API was created, enabling customers to find Scorpion Outdoors’ dealers effortlessly.
Custom Checkout Process
We developed a bespoke checkout process designed to reduce cart abandonment and enhance the overall user experience. This included a streamlined, intuitive interface that guides users smoothly from cart to purchase.
A/B Testing
To continually improve the website’s performance, A/B testing was conducted on the shop and product pages. This involved testing different versions of these pages to determine which designs and layouts resulted in higher conversion rates.
Website Maintenance
Webgig Team continues to provide comprehensive website maintenance services, ensuring Scorpion Outdoors’ website runs smoothly and efficiently. This includes regular updates, security checks, and performance optimizations.
SEO Services
We also offer ongoing SEO services to Scorpion Outdoors, helping them achieve higher search engine rankings and attract more organic traffic. This involves keyword research, on-page optimization, content creation, and link-building strategies.
The transition of Scorpion Outdoors’ website from Shopify to WordPress WooCommerce has been a significant success. The new platform provides them with the flexibility and control they desired, equipped with advanced features to enhance user experience and drive conversions. Our ongoing partnership ensures their website remains in top condition, with continuous improvements in SEO and website performance.
Webgig Team is proud to have played a key role in Scorpion Outdoors’ digital transformation and looks forward to continuing our successful collaboration.
