The SKIN School – Meta Ads Lead Generation

Services

Meta Ads

Graphic Design

About The Client

The SKIN School is a Canadian medical aesthetics training academy created for medical professionals seeking advanced, hands-on education in filler, injectables, and holistic skin health. The school positions itself at the intersection of medical precision, credibility, and luxury education.

To support enrollment growth and visibility for its programs, The SKIN School partnered with Webgig to plan, launch, and optimize Meta Ads (Facebook & Instagram) campaigns.

The Challenge

Niche audience (medical professionals, nurses, practitioners)
Highly competitive aesthetics education market
Need to balance clinical credibility with aspirational branding
Required consistent performance across multiple campaign variations

The SKIN School needed a reliable acquisition system, not one-off ad bursts.

Result

150,000+

Total Reach

330,000+

Total Impressions

20,000+

Total Actions & Leads Generated

Leads Generated

+ 0 K

From branding to web design to digital strategy — Webgigg has you covered. Start your project today.

Our Approach

Audience Targeting

We built precise audiences based on:

Interests in medical aesthetics, injectables, skincare, and healthcare education
Geo-targeting around relevant regions
Demographic filters aligned with licensed and aspiring practitioners
Retargeting users who had previously engaged with content or landing pages

Campaign Structure

Website lead campaigns focused on course inquiries
Creative variations (video, carousel, static) to test engagement styles
Seasonal and program-specific campaigns (e.g. Fall training sessions)
Budget optimization toward top-performing ad sets

Creative & Messaging

Ad creatives focused on:

Professional, clean visuals aligned with medical education standards
Messaging centered on career growth, mastery, and hands-on training
Clear calls-to-action such as “Apply Now”, “Learn More”, and “Join the Program”

Simple lead flows to reduce friction and increase conversions

The Solution

Webgig implemented a long-term Meta Ads acquisition framework designed specifically for professional education brands.

The approach combined:

High-intent audience targeting
Brand-aligned creative execution
Continuous optimization based on real performance data
Scalable campaign structures that support recurring course launches

This system allowed The SKIN School to maintain consistent visibility, inquiries, and engagement, without relying solely on organic traffic or one-time promotions.

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