
Telson Optics is a performance-driven optics company dedicated to supporting hunters and precision shooters with rugged, high-quality scopes, binoculars, and outdoor gear built for the toughest conditions.
Telson stands for craftsmanship, reliability, and respect for the outdoor tradition. Their equipment is designed for individuals who push boundaries, value precision, and expect their gear to perform when it matters most.
Before partnering with Webgig, Telson Optics needed:
The digital experience needed to feel authentic, bold, and trustworthy, not flashy or commercial.
We followed a visual identity rooted in:
The overall aesthetic communicates:
rugged reliability + quiet confidence.
We developed product detail templates that highlight:
This allows Telson to scale their product line while keeping consistency.
We implemented a long-term organic search foundation:
The site was built with:
Webgig delivered:










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