SKIN Clinics – Meta Ads

Services

Meta Ads – Instagram & Facebook Ads

Graphics Design

About The Client

SKIN Clinics is a leading Canadian medical aesthetics brand offering advanced skin treatments, injectables, and wellness services across multiple locations. Led by experienced medical professionals, SKIN Clinics combines clinical expertise with a luxury, patient-first experience.

To support ongoing growth and patient acquisition, SKIN Clinics partnered with Webgig to manage and optimize Meta Ads campaigns focused on lead generation and appointment bookings.

The Challenge

Competitive medical aesthetics advertising landscape
Need to attract patients with genuine intent, not low-quality clicks
Required consistent results across different locations and treatment types
Needed campaigns that could scale without significant cost increases

SKIN Clinics needed a reliable, data-driven Meta Ads system that could deliver steady results month after month.

Result

1.24M+

Total Reach

2.4M+

Total Impressions

480K+

Total Results (Leads & Appointments)

Leads Generated

+ 0 K

From branding to web design to digital strategy — Webgigg has you covered. Start your project today.

Our Approach

Audience Targeting

We built campaigns using:

Interest-based targeting (aesthetics, skincare, wellness, beauty treatments)
Geo-targeting around clinic locations
Age and demographic filters aligned with SKIN Clinics’ core audience
Retargeting audiences to re-engage interested users

Campaign Structure

Lead Generation Ads for inquiries
Appointment-based campaigns for booking intent
Multiple campaigns running simultaneously across locations
Continuous optimization based on performance data

Creative & Messaging

We focused on:

Clean, professional visuals aligned with SKIN Clinics’ luxury brand
Clear treatment-focused messaging
Strong calls-to-action such as “Book Appointment” and “Schedule Consultation”
Simple, low-friction lead and booking flows

The Solution

Webgig implemented a long-term Meta Ads acquisition system built around:

Strategic campaign segmentation by service and location
High-intent audience targeting
Clean, brand-aligned ad creatives
Ongoing performance monitoring and optimization

This system allowed SKIN Clinics to maintain consistent patient inquiries and bookings, while keeping acquisition costs under control.

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