Scorpion

Services

Shopify to WP
CMS, Custom, SSL, DNS Config
Figma, Graphics Design, Branding

Scorpion Outdoors – Ecommerce Website Design & Platform Migration

Services

Shopify to WP
CMS, Custom, SSL, DNS Config
Figma, Graphics Design, Branding

Old Website

New Website

About The Client

Scorpion Outdoors is a leading outdoor gear retailer based in Winnipeg, offering a wide range of sports, adventure, and recreational products. As their business scaled, they needed a more flexible ecommerce platform that would give them full control over customization, performance, and long-term scalability.

The brand partnered with Webgig to migrate their online store from Shopify to WordPress WooCommerce, integrating advanced ecommerce functionality and optimizing for conversion-driven growth.

The Challenge

Shopify’s closed ecosystem limited design flexibility and backend customization.
The brand needed advanced functionality like geo-multi currency, custom filters, and dealer map integrations.
Checkout flow and customer engagement tools required enhancement to increase conversion rates.
Scorpion Outdoors wanted a future-proof platform that could grow with their expanding inventory and audience.

Result

Successful migration from Shopify to a fully custom WooCommerce platform.

Enhanced functionality leading to higher engagement and smoother UX.

Improved performance and global accessibility through geo-currency and automation.

Significant lift in sales, conversions, and returning customers.

From branding to web design to digital strategy — Webgigg has you covered. Start your project today.

Our Approach

Strategic Platform Migration
- Migrated all products, orders, and customer data from Shopify to WooCommerce securely.
- Rebuilt the site architecture to support future scalability and custom features.
Custom Feature Development
- Integrated advanced product search with tailored filters and smart autocomplete.
- Developed geo-multi currency detection to auto-adjust pricing by user location.
- Designed a pop-out cart and custom customer dashboard for seamless navigation.
UX/UI Design & Optimization
- Designed a clean, modern ecommerce interface that reflects Scorpion Outdoors’ adventurous brand identity.
- Streamlined user journeys — from browsing to checkout — to reduce friction.
Integrations & Automations
- Integrated MailChimp for personalized email campaigns and remarketing.
- Added auto tax calculations to improve checkout accuracy and transparency.
- Built a Google Maps API dealer locator, allowing users to find Scorpion Outdoors’ partners and stores effortlessly.

Key Features Implemented

Advanced Search & Filters – Custom search tool for fast product discovery.
Geo-Multi Currency Support – Auto-adjusts currency based on user’s location.
Pop-Out Cart – View and manage items without leaving the page.
Customer Dashboard – Personalized area for orders, returns, and preferences.
Google Maps Dealer Locator – Find nearest dealers via interactive map.
MailChimp Integration – Automated and targeted email marketing.
Auto Tax Calculations – Real-time tax calculation for checkout accuracy.

The Solution

Platform Migration – Transition from Shopify to WordPress WooCommerce for enhanced flexibility and ownership.
Advanced Features – Implement custom search, geo-multi currency, and dynamic cart functionality.
Conversion Optimization – Improve checkout experience and reduce cart abandonment.
Long-Term Growth – Provide continuous maintenance, SEO, and optimization services.

Ongoing Partnership

Website Maintenance – Continuous monitoring, updates, and security optimization.
SEO Services – Comprehensive keyword strategy, content creation, and link building to boost organic visibility.
Performance Optimization – Regular audits and speed improvements for better user experience.