Game Truck World – Social Media Ads & Digital Growth

Services

Meta Ads

Graphics Design

About The Client

Game Truck World is a mobile video gaming theatre based in Winnipeg, offering premium gaming experiences at birthday parties, corporate events, and community gatherings. With the capacity to host up to 28 players simultaneously, and features like climate control, LED lighting, and a full game library, Game Truck World delivers high-energy, memorable events across Manitoba.
They engaged Webgig to maximise their reach through social media ads, aiming to boost bookings, increase brand visibility, and grow community engagement online.

The Challenge

Existing social media presence was inconsistent and under-optimized for conversions.
Bookings and inquiries from online channels were low relative to event capacity and service potential.
The brand’s digital communications did not fully convey its unique value: premium mobile gaming, high capacity, and event flexibility.
Campaign tracking, audience segmentation, and ad creative optimisation needed overhaul to deliver measurable results.

Result

155,315

Total Impressions

71,884

Total Reach

2977

Link Clicks

680+

Followers Gained

Leads Generated

+ 0 K

From branding to web design to digital strategy — Webgigg has you covered. Start your project today.

Our Approach

Campaign Strategy & Audience Segmentation
- Developed a social media advertising roadmap aligned with key business goals (booking growth, brand awareness, region-specific reach).
- Segmented audiences → parents planning birthday parties, corporate event planners, schools/camps, and community groups.
- Defined KPIs: click-through rate (CTR), cost per booking inquiry, conversion rate, and return on ad spend (ROAS).
Ad Creative & Copywriting
- Created high-impact ad visuals showing the game truck experience (interior visuals, groups playing, lighting effects).
- Wrote ad copy emphasising core differentiators: “29 gamers at once”, “We come to you”, “Winnipeg’s party on wheels”.
- A/B tested creative variations: static images vs short video clips, different calls-to-action (Book Now vs Request Quote vs Learn More).
Platform Setup & Tracking
- Set up Meta Ads Manager campaigns (Facebook & Instagram).
- Implemented geo-targeting around Winnipeg & surrounding regions, interest-based targeting (gaming, parenting, events), and remarketing lists of site visitors and past clients.
Optimization & Reporting
- Monitored campaign performance daily, paused underperforming creatives, shifted budget to high-performers.
- Provided weekly dashboards and monthly strategy refinements (audience shifts, creative refreshes, bid adjustments).
- Aligned learnings with broader digital marketing activities for Game Truck World.

The Solution

We delivered:

A set of targeted social media ads delivering high engagement and qualified traffic.
Ad creative and copy aligned to the brand’s unique mobile gaming entertainment proposition.
Geo- and interest-based audience segments tuned for maximum relevance and booking conversion.
A tracking and optimisation framework enabling measurable increases in bookings and brand reach.

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