Andrea Iyamah

Ecommerce Website Design

Services

Shopify Website Design And Development

Technical Audit

Old Website

New Website

About The Client

Andrea Iyamah is an internationally recognized fashion brand known for its bold prints and statement pieces. With a growing global customer base, the brand needed technical improvements on its Shopify website to enhance usability, fix existing issues, and modernize the shopping experience.

The Challenge

Outdated website functionality made it difficult to scale.
Issues with Quick Add buttons, hover effects, and sold-out tags that only worked on the first page of collections.
Infinite scroll disrupted user navigation and consistency.
Size options weren’t clear, causing confusion when selecting products.
Needed support for video product covers to elevate visuals.
Checkout enhancement.
Regional inventory was not displayed correctly on Quick Add (US/EU).

Result

Customers now enjoy a smoother, more reliable shopping experience.

Improved usability led to fewer cart drop-offs and browsing frustration.

Visual upgrades helped the brand showcase products more dynamically.

Backend stability allows easier maintenance and scalability.

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Our Approach

Technical Audit – Reviewed the site and identified limitations of the existing setup.
Shopify Custom Development – Fixed broken functionalities across paginated collection pages.
UI Enhancements – Improved size selector appearance, added cross-out indicators for sold-out sizes, and updated Quick Add buttons for clarity.
Feature Expansion – Added video support for product covers and hover previews.
Checkout Optimization – Removed unnecessary info to remove distractions and improve conversion.
Ongoing Fixes – Ensured all updates were stable and scalable with continuous testing.

The Solution

We delivered:

Redesigned collection browsing → Replaced infinite scroll with clean pagination.
Improved product interactions → Functional Quick Add with accurate regional inventory, updated hover effects, and “sold-out” visibility.
Refined size selector → Clear visibility of available/unavailable sizes, black highlight on selection, and defaulting to available sizes.
Custom visual upgrades → Enabled video product covers for dynamic browsing.
Streamlined checkout → Cleaner interface without unnecessary fields.

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