Ecommerce Website Design (Shopify)

Andrea Iyamah

Focus Technical Audit & Redesign
Industry Fashion & Ecommerce
Visit Live Site Andrea Iyamah web design and digital strategy case study

The Client

Andrea Iyamah is an internationally recognized fashion brand known for bold prints and statement pieces, with a growing global customer base.

The Challenge

A growing brand outgrowing its Shopify setup

Outdated Functionality Limiting Scale

Features like Quick Add, hover effects, and sold-out tags worked only on the first collection page.

Confusing Navigation & Sizing

Infinite scroll disrupted navigation consistency, and unclear size options caused selection confusion.

Checkout Needed Enhancement

Checkout and regional inventory display (US/EU) needed fixing alongside video product-cover support.

Our Approach

A full technical audit and rebuild

  1. 01

    Technical Audit

    A full audit of the existing Shopify setup to identify every broken piece of functionality.

  2. 02

    Custom Shopify Development

    Fixed broken functionality across paginated collections and updated Quick Add, sold-out indicators, and the size selector.

  3. 03

    Checkout & Media Enhancements

    Added video product covers and hover previews, and streamlined checkout by removing unnecessary fields.

The Solution

We audited and rebuilt Andrea Iyamah's Shopify functionality, fixing collection-page bugs, improving sizing UX, and streamlining checkout.

Let's build something great.

24-Hour Response

We respond to every inquiry within one business day.

No Commitment

Every conversation comes with zero strings attached. Real insights, no sales pressure.

Custom Strategy

Every response includes a personalized overview of growth opportunities for your brand.

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