Meta Ads & Graphics Design

Game Truck World

Focus Social Media Advertising
Industry Entertainment & Events
Game Truck World social media advertising case study

The Client

Game Truck World is a mobile video gaming theatre based in Winnipeg offering gaming experiences at birthday parties, corporate events, and community gatherings.

The Challenge

Bookings weren't matching real capacity

Under-Optimized Social Presence

Social media presence was inconsistent and not driving the bookings the business could support.

Messaging Didn't Convey Unique Value

What made the experience different wasn't coming through in the existing messaging.

Needed Better Campaign Tracking

Audience segmentation and campaign tracking both needed improvement.

Our Approach

A segmented, KPI-driven ad strategy

  1. 01

    Audience Segmentation

    Campaign strategy segmented by audience — parents, corporate planners, schools, community groups — with defined KPIs (CTR, ROAS).

  2. 02

    Differentiated Creative

    High-impact ad creative emphasizing differentiators like "29 gamers at once" and "We come to you," tested via A/B testing.

  3. 03

    Geo-Targeted Campaign Setup

    Meta Ads Manager setup with geo and interest targeting around Winnipeg, refined weekly and monthly.

The Solution

We ran a segmented Meta Ads program with differentiated creative and geo-targeting, refined through weekly dashboards and monthly optimization.

The Impact

155,315 Total Impressions
71,884 Total Reach
2,977 Link Clicks

Let's build something great.

24-Hour Response

We respond to every inquiry within one business day.

No Commitment

Every conversation comes with zero strings attached. Real insights, no sales pressure.

Custom Strategy

Every response includes a personalized overview of growth opportunities for your brand.

Let's talk about your project

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