Musique Fazh is a music institute teaching a wide range of instruments, looking to grow enrollment beyond word-of-mouth referrals.
Enrollment relied on sporadic word-of-mouth, not a steady, predictable stream of leads.
The school needed to reach beginners and hobbyists who weren't already in its network.
Any ad strategy had to stay cost-effective as it scaled.
Targeting built around music and instrument learning, tuned by region and age.
Simple, direct creative emphasizing beginner accessibility, with CTAs like "Sign Up" and "Learn an Instrument," paired with low-friction lead forms.
Multiple ongoing campaigns with budget reallocated toward top performers, monitored by cost-per-lead.
We ran an ongoing Meta Ads program with low-friction lead forms and beginner-focused creative, reallocating budget toward the best-performing campaigns over time.
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