Glen Allen Dentistry is a family and cosmetic dental practice serving Henrico, Glen Allen, and the greater Richmond, Virginia area. Founded by Dr. Rupal Shah, DMD, who has practiced in Richmond since 2009, the practice runs two locations, Parham Road in Henrico and Brook Road in Glen Allen, offering family, cosmetic, pediatric, and restorative dentistry, along with same-day emergency care.
Many visitors are nervous about a dental visit. The site had to lead with warmth and reassurance — “gentle care,” “never felt rushed” rather than a clinical tone.
Parham Road and Brook Road have different hours and addresses but needed to read as one trusted team, with a clear path to the right location for each patient.
Family, cosmetic, pediatric, restorative, and emergency care, plus seven pieces of diagnostic and treatment technology, all needed organizing so patients could find what applied to them without feeling overwhelmed.
A 4.9-star rating, 200+ satisfied patients and 15+ years of care are real differentiators that the previous site wasn’t surfacing clearly enough to convert visits into booked appointments.
We worked from the practice’s real differentiators, Dr. Shah’s experience since 2009, the 4.9-star rating, and a patient-first philosophy, to set the tone before any page was built.
We wrote warm, reassuring copy that speaks to patient anxiety directly, paired with clear, organized service and technology pages so visitors never have to guess what a treatment involves.
Each office, Parham Road and Brook Road, got its own location page with its own hours, address, and online scheduler, while the homepage and navigation keep both under one consistent brand.
A clean, welcoming layout built around family photography, doctor and team portraits, and office exteriors, with online booking and click-to-call surfaced on every page.
We delivered a redesigned multi-page site organized around locations, services, technology and the new-patient experience.
The Webgig team exceeded our expectations from start to finish.
We respond to every inquiry within one business day.
Every conversation comes with zero strings attached. Real insights, no sales pressure.
Every response includes a personalized overview of growth opportunities for your brand.
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